How can you target different country and different states for your marketing?

 

You could probably target different countries you can target different states you can target different cities or you can even target via pin code so if you have a list of pin codes where your business is most likely to convert or your customers are most likely to convert you can even use a set of pin codes and target people there if you want to exclude certain locations you can do that too say you are targeting people in Karnataka but you don't want to target Bengaluru say you want to remove people who are existing in the city of Bengaluru so you can remove a particular city within a state or remove a particular pin code within a state so that is for you to decide.

If you think that your business doesn't work in a particular location you can remove that as well or target pacific pin codes cities states and even countries the second one is demographics so Facebook has a lot of data they understand who exactly you are they know what your interests are like they know what your demographics are like so they know if you are a college-going student if you recently moved into a house if you recently got married so there are different demographics that Facebook has within that 2.5 billion of audiences in Facebook one billion in Instagram and a wide wide audience in the audience network facebook understands and separates out the different demographics within that.

You can target specific age groups specific cohorts within your audience through the demographic options of course this we will be able to see in detail while launching our Facebook campaigns the third one is interests so you can see what interests suit your audience best are you someone who provides musical instruments you can set the interest as musical instruments or are you someone who sells specific baby clothing then you can select people who are parents are you a real estate company so you can target people who are interested in real estate within Facebook you can see different options that are available for interests you just have to look into the dashboard and once you scroll past you see several options that suit best for your business the fourth one is behavior like i said Facebook understands a lot about your purchase patterns your usual behavior so facebook has different behavioral options within which is engaged shoppers people who are interested in luxury there are many options which we will see in the coming parts of the video the fifth targeting option is connections.

You can even target people who are connected to your business people who like your page people who have engaged with your page or even friends of people who have liked your page or engaged with a particular post the sixth one is the most vital one in my opinion so a lot of people use audience lists so most people engage widely with audience lists and look-alikes so through audience list you can tap in to the gold mine that you are sitting on so you have a list of audiences who have already interacted with your business say there are people who visited your website but did not end up purchasing you can have that as one audience list so say there is someone who visited your website and added to cart but did not end up purchasing so that can be a second audience list so you can create specific cohorts within your business the specific funnels within your business and create those audience lists once you create audience lists you have a magic platform to create new audiences or to identify prospective audiences so this is called facebook look-alikes so facebook look-alikes essentially means that you have an audience list say someone who visited your website you can create a look-alike of that so you can ask facebook that i want to identify people who have similar interests who have similar behaviors similar age groups basically similar audiences facebook identifies people who look exactly like your audience.

It could be if you give Facebook data of your purchases that are people who have purchased your product facebook can create a look-alike of that so Facebook can identify people who match the interests of your previous buyers so for creating local likes you have to give Facebook an audience list first so this could be a customer list that you manually enter so it could be a list that is like a first name last name phone number email etc those details that you manually enter or through Facebook audiences you link your pixel and through that, you identify people who come into your stage of the funnel and with that, you create separate look-alikes within look-alikes there are different options within look-alike so look-alike is separated out from one to ten percent what this means is that lookalike one person would be audiences that match closest to your audience list as this goes to 10 percent the audience range widens.

This means that say you give facebook a list of audiences so you tell facebook that these are the people who bought shoes from me and you want to find a look-alike of that audience so a look-alike one percent would mean that that one percent of that fine audience that are most likely to convert when you go to two-person look like two percent the audience range widens so there is a lesser chance that your audience can convert but what you can see is that the audience pool widens so you can go from look like one person two percent three percent up to ten percent so what most facebook users or facebook campaign users facebook marketers use is look like one to three percent where that is the finest audience where facebook identifies people who match interests closest to your existing audiences while launching campaigns i will show you where look-alike audiences are present and if you have an audience list created you can definitely use that to your advantage before launching the campaign there are a few prerequisites that you have to keep in mind the number one is what we discussed in our previous slides is understanding your objective.

What is the objective of your business is it to drive awareness is it to get consideration from audiences or is it to sell is it to make a direct purchase so understand what objective is it a real estate company where you want to drive leads or is it an e-commerce store where you want people to just make that transaction the second one is a Facebook page so this is super vital if you want to launch a Facebook ad campaign you have to have a Facebook page.

If you have an Instagram page too that can be connected and used in in the Facebook business manager the third one is a landing page of course this is required only for the objective that is if you are driving traffic to your website there are options such as brand awareness where you don't really need a website but having a landing page or a website is super vital that can really help you have that added advantage the fourth one is added assets so what is it that you're going to show on the Facebook Instagram or audience network ad platforms are you going to show an image banner are you going to show a story sized creative are you going to show video assets so what is it that you're going to actually promote.